The project consisted of costume design and costume production for the characters that starred in the advertising spot that was called “Dark side of Japan”.
For the scenes that were shot in Barcelona, we designed set design and props which helped transform our city into the streets of Tokyo.
The concept that highlighted in this campaign was the alternative side, the sub-cultures and the emerging trends born in Japan.
We created the urban tribe of riders with plastic elements, tubes, protective equipment and bumps. All of these helped to shape a series of mysterious beings.
Finally, we also created the makeup design for some of the models that appear in the ad, in which makeup becomes a mask and a great creative language.